Confidential Marketing Proposal

More Roofing Jobs.
Dominate Atlanta with Google.

A targeted Google Ads + Local Map Pack strategy built for Mosaic Roofing to capture homeowners and property managers actively searching for roof repair and storm damage services across the Atlanta metro.

Google Rating
5-Star Reviews
Monthly Roof Searches in ATL
$4,299
Starting Investment
Book Your Strategy Call
The Problem

Mosaic Has the Reputation. The Leads Aren't Showing It.

120+ five-star reviews and a proven track record β€” but homeowners can't find you when it matters most: right after a storm hits Atlanta.

πŸ“‰

Stuck on Page 2

Mosaic currently ranks positions 7-13 for high-value roofing keywords. Every position above you is a lead going to a competitor β€” right now.

β›ˆοΈ

Storm Surges Are Missed

After every Atlanta storm event, search volume for roofing explodes. Without paid ads, you're invisible during your highest-intent buying window.

πŸ—ΊοΈ

Not in the Map Pack

The Local Services Ads 3-pack sits above all organic results. Google Guaranteed badge + top placement = instant trust and the highest click-through rate on the page.

Our Strategy

Here's What We're Building for Mosaic

Google Ads Search + Local Map Pack LSA so Mosaic shows up twice on page one, every time a homeowner searches for a roofer in Atlanta.

Google Search: "roof repair Atlanta GA"

roof repair Atlanta GA
Sponsored
M
Mosaic Roofing Company βœ“ Google Guaranteed Sponsored
β˜…β˜…β˜…β˜…β˜… 4.9 (120+ reviews)
Storm damage Β· Insurance claims Β· Atlanta, GA
#1
2
Atlanta Roofing Specialists
β˜…β˜…β˜…β˜…β˜† 4.2 (67 reviews)
General roofing Β· Atlanta, GA
3
Georgia Pro Roofing
β˜…β˜…β˜…β˜…β˜† 4.0 (41 reviews)
Roofing Β· Atlanta, GA
View all Local Services providers

Mockup of target placement. Actual results vary.

1

Google Search Ads β€” High Intent Capture

We target keywords like "roof repair Atlanta GA" ($36.50 CPC), "roofing companies Atlanta" ($28/CPC), and "storm damage roof" β€” bidding aggressively to put Mosaic at position 1-2 every time.

2

Local Services Ads (LSA) β€” Google Guaranteed Badge

LSA puts Mosaic at the very top of Google with the Google Guaranteed shield. You only pay per verified lead call β€” not per click. Your 4.9 stars make conversion rates sky-high.

3

Storm Surge Protocol β€” Real-Time Budget Flex

Atlanta averages 52+ storm days per year. We monitor weather events and surge your bids during and after hail storms β€” capturing demand when it peaks and competitors are flat-footed.

4

Insurance Claim Keywords β€” High-Value Leads

We target "roofing insurance claim Atlanta" and "storm damage roof repair" β€” leads who already know insurance will pay. Higher average job value. Faster close rate.

Keyword Research

The Exact Searches We'll Target

Real data from SEMrush. These are homeowners in Atlanta actively searching for a roofer right now.

Keyword Monthly Searches Mosaic's Current Rank Avg. CPC Priority
roof repair Atlanta GA 480 Pos. 13 $36.50 High
roofing companies Atlanta 880 Pos. 11 $28.15 High
roofing contractors Atlanta GA 480 Pos. 7 $28.15 High
roofing company Atlanta GA 390 Pos. 8 $28.15 Medium
best roofing contractors Atlanta 720 Pos. 8 β€” Medium
storm damage roof repair Atlanta 320+ Not ranking $32.00 High
roofing insurance claim Atlanta 210+ Not ranking $34.00 High
roof contractors Atlanta 70 Pos. 4 $22.52 Protect
Plans & Pricing

Choose Your Growth Plan

No setup fees. No long-term contracts. We earn your business every month β€” or you walk. That's the Melleka standard.

Social Ads

Meta Ads

Facebook & Instagram Β· 1 Paid Channel

$4,299 /mo
  • βœ“ Facebook + Instagram lead generation ads
  • βœ“ Storm damage awareness campaigns
  • βœ“ Neighborhood targeting post-storm events
  • βœ“ Ad creative production β€” images & copy
  • βœ“ Live analytics dashboard
  • βœ“ Dedicated Slack channel
  • βœ— Google Search Ads / LSA
Get Started with Meta Ads

Google + Meta

2 Paid Channels Β· Full Funnel Coverage

$4,299 /mo
  • βœ“ Everything in Google Ads + Map Pack
  • βœ“ Everything in Meta Ads
  • βœ“ Cross-channel retargeting strategy
  • βœ“ Unified reporting across both platforms
  • βœ“ SEO + 75 business listing placements
  • βœ“ Email & SMS campaigns
Get Started β€” Google + Meta
Most Comprehensive

Advanced Silver

Full-Service Marketing Team Β· All Channels Β· Maximum Growth

$4,299 /mo
βœ“ Google Ads + Local Map Pack (LSA)
βœ“ Meta Ads (Facebook + Instagram)
βœ“ SEO + 75 business listing placements
βœ“ Email & SMS campaigns
βœ“ Social media management
βœ“ Landing pages & conversion funnels
βœ“ Live analytics dashboard
βœ“ Dedicated Slack channel + monthly strategy call
βœ“ Bi-weekly optimization across all channels
βœ“ Storm surge protocol β€” all channels
Get Started with Advanced Silver

Includes 4-5 day setup turnaround

Compare Plans

Side-by-Side Breakdown

Feature Google + Map Pack
⭐ Recommended
Meta Ads Google + Meta Advanced Silver
Monthly Price $4,299/mo $4,299/mo $4,299/mo $4,299/mo
Google Search Ads βœ“ βœ— βœ“ βœ“
Local Services Ads (LSA/Map Pack) βœ“ βœ— βœ“ βœ“
Meta Ads (Facebook + Instagram) βœ— βœ“ βœ“ βœ“
SEO + 75 Business Listings βœ— βœ— βœ“ βœ“
Email & SMS Campaigns βœ— βœ— βœ“ βœ“
Social Media Management βœ— βœ— βœ— βœ“
Landing Pages & Funnels βœ— βœ— βœ— βœ“
Storm Surge Protocol βœ“ βœ“ βœ“ βœ“
Live Analytics Dashboard βœ“ βœ“ βœ“ βœ“
Dedicated Slack Channel βœ“ βœ“ βœ“ βœ“
Setup Turnaround 4–5 Days 4–5 Days 4–5 Days 4–5 Days
Why Melleka

We're Built for Home Services

Not a generic agency. We specialize in high-ticket, local service businesses where a single job pays for the month's marketing spend and then some.

Zero Setup Fees

No upfront cost to get started. We invest our time in your account because we're confident in the results. Month-to-month. Cancel anytime.

4–5 Day Launch

We move fast. From contract signed to ads live in 4–5 business days. While other agencies are still "onboarding," Mosaic is already getting calls.

Real Humans on Slack

Direct access to your marketing team on Slack. No ticket system. No call center. Ask a question Monday morning, get an answer Monday morning.

Live Analytics Dashboard

See your spend, leads, calls, and cost-per-lead in real time. No waiting for a monthly report to know if your marketing is working.

Storm Surge Ready

We monitor Atlanta weather. When a storm hits, we surge bids immediately. You capture leads while competitors are still sleeping. This alone pays for the service.

Ad Spend Transparency

Your ad spend goes directly to Google. We never mark it up. You always know exactly what's going to ads vs. management β€” no hidden fees, ever.

Getting Started

From Signed to Live in 4–5 Days

1
Day 1

Discovery & Onboarding

We get access to your Google Ads account (or create one), collect your service areas, job types, and insurance claim preferences. Full intake completed same day.

2
Days 2–3

Campaign Build + LSA Setup

We build your Google Search campaigns (ad groups, keywords, match types, negatives) and initiate your LSA profile with the Google Guaranteed verification process.

3
Day 4

Review + Launch

You review everything β€” campaign structure, ad copy, targeting, budget allocation. We make any adjustments and hit launch. Mosaic goes live on Google.

4
Ongoing

Optimize, Report, Scale

Weekly bid adjustments, negative keyword pruning, A/B ad copy testing, and monthly strategy calls to review performance and scale what's working.

Ready to Get Started

Let's Put Mosaic at the
Top of Atlanta Google.

Book a 20-minute strategy call. We'll walk you through the exact campaign structure we'll build for Mosaic and answer any questions about getting started.

No contracts. No setup fees. First leads within 4–5 days.